The colors chosen for the identity of LOLC Cambodia are blue, red, white and grey which represent strong business growth. Blue and red colors have significant meanings for Cambodians as these are the colors of Cambodia’s flag which instills a sense of patriotic pride. White and grey colors represent transparency and security for clients’ belief and trust.
From a business point of view, blue and red colors together with the bold white and subtle grey represent strong and confident image for the company. They instill confidence, security and trust from potential customers in the LOLC brand.
The motto “Idea for Growth” is a message that encapsulates the core values of the brand. “Idea for Growth” shows the ambition of LOLC that strive to create new solutions and ideas to help clients’ finances and business growth. “Idea for Growth” also shows the respect and the focus on clients’ growth that LOLC always have for their clients and communities. Finally, as a long term goal, LOLC will keep creating and looking for new ideas for growth.